Advertising Agency VML, Canada
Creative Director Randy Govang
Associate Creative Director Randy Govang
Senior Copywriter Will Hasenkrug
Senior Art Director Rohan Fernandes
Digital Art Director Kevin Morris
Art Directors Julia Kluga, Dilini Nirasha
Copywriters Alexandra Keogh
Junior Designer Kendra Torrero
Graphic Designer Mimi Sia
Background
"Ford Employee Pricing" returned after a 4 year hiatus - This is a program which offered customers to pay what Ford Employees pay for a new Ford vehicle.
Idea
"You pay what we pay"
"You pay what we pay"
As this was a national integrated campaign including multiple trims - A large creative team was worked in tandem to make sure the entire campaign is consistent. I handled off the Ford Escape. This campaign was #1 in effectiveness.
The Campaign performed above norm. no 1 is total sales, no 1 is retail sales, no 1 is retail shares
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