Advertising Agency Zulu Alpha Kilo, Canada
Creative Director Gary Watson
Art Director Dilini Nirasha
Background
21.9% of the Canadian population are immigrants. Often, they’re without family and feel lonely especially during the holidays. Many don’t speak English very well. And something as simple as hearing their mother tongue spoken by someone else can bring them comfort.
Insight
Hearing their mother tongue can make new immigrants feel less lonely.
Idea
Create specially designed cups featuring phrases from native languages of immigrants.
Translations
These holiday cups are interactive using Google Translate. There will also be instructions on the cup for how to use Google Translate - simply point your mobile phone at the text and it will be translated.
Social Posts
Animated social posts