Art Director : Dilini Nirasha
Copywriter : Pranav Shabrawal
Insight
Loss in the sense of smell is an indicator of a Coronavirus infection.
Idea
It’s the pandemic. People are anxious about catching the virus. Testing centres are overwhelmed. Is there any way for coffee to come to the rescue?
Nabob has put 125 years of coffee-making into every cup. And this year, it’s going to do more. Introducing “All’s Well if You Can Smell Well Mobile Tests” by Nabob. It's time we show the world that coffee can help save it.
Steps
Step 1.
We’ll launch coffee-based tests to monitor Canadians’ sense of smell via mobile testing centres. These mobile centres will travel across Canada.
Step 2.
To test people’s sense of smell, we’ll offer strips with strengthened Nabob coffee flavour scents.
Step 3.
Canadians will gauge their sense of smell using these aromatic strips along with the help of our specialists. Those with a satisfactory sense of smell will get to experience the magic of Nabob Coffee flavours. If they like what they smell, we’ll offer them the option to purchase their favourite coffee on the spot.
Canadians will gauge their sense of smell using these aromatic strips along with the help of our specialists. Those with a satisfactory sense of smell will get to experience the magic of Nabob Coffee flavours. If they like what they smell, we’ll offer them the option to purchase their favourite coffee on the spot.
Step 4
Those who experience smell loss will then be offered a PCR test (following government mandated safety procedures).