Advertising Agency : Dentsu One, Canada
Creative Director : Dave Chiavegato
Creative Director : Bernice Lo
Art Director : Dilini Nirasha
Copywriter : Mike Klimowicz
Studio Director : Bradley Hodgkinson
Problem
In Canada the ability to access many goods, services and asset depends having a good credit score. But with no local credit history and no access to a decent credit limit, Newcomers face more obstacles than expected and are prevented from building the life they dreamt of.
Insight
Banking with the FI that believes in you is the first step to unlock your full potential in Canada
Idea
Not just another bank
15s - French
6s - English