Creative Directors (Mentor): Bernice Lo, Adam Notzl-Keyser
Art Director : Dilini Nirasha
Insight
“Diversity is our strength.” That is Toronto’s motto – a celebration ofthe many different and wonderful cultures, people and neighbourhoodsthat make this city a beautiful mosaic.
Idea
Let’s create a puzzle of Toronto that honours this diversity and encourages people to rediscover all that makes it the best city in Canada. As people get back out and explore their city, they’ll be able to finda digital MyTO Puzzle piece in every neighbourhood across the GTA.
Execution
Within each of Toronto’s 140 neighbourhoods, we’ll hide a puzzle piecethat can be found by scanning a QR code. Since the goal is to get people to (re)discover the places they love (and spend money in) across thiswonderful city, QR codes will be placed at businesses, attractions, events, cultural destinations, parks and more. Players will download the MyTO App and use that to scan a QR code.With every piece they find, they’ll put the puzzle together, and the first player to complete the MyTO Puzzle will earn the honour of being named the MyTO Ambassador, earning special privileges and access to events held across the city for the years to come.
Unique QR codes will be placed on tickets, receipts, postersand more in each of Toronto’s 140 neighbourhoods.
Each piece is a unique part of the puzzle and once complete, the MyTO Puzzle will create a beautiful mosaic celebratingthe many parts of this great city.
1. Download the MyTO App &create an account 2. Find and scan QR codes in neigbourhoods across Toronto.
3. Complete the MyTO Puzzle to earn the honour of becoming the MyTO Ambassador.