Posters
Advertising Agency Zulu Alpha Kilo, Canada
Chief Creative Officer Zak Mroueh
Associate Creative Director Jacob Gawrysiak, George Ault
Art Directors Jacob Gawrysiak, Dilini Nirasha
Copywriters George Ault, Ian Dunlop
Design Director Gala Tanaskovic, Zoe Kim
Insight
There’s more to save than money
Idea
A Toronto pop-up retail store for the faux fur fashion brand, promising “Wild Savings” but with a PETA-approved twist.
"On the heels of Black Friday, it’s no surprise to see a blowout savings event for a faux fur company pop up on Toronto’s fashionable Queen Street West. The surprise however comes upon closer inspection. Furious Fur’s ‘Wild Savings Event’ drew shoppers to the store where they discovered clever twists on familiar discount slogans, revealing that this sales event wasn’t about saving money, but rather, the millions of animals killed every year in the fur trade.
Queen Street West was the perfect location for the fur company to reach its younger, ethically-conscious demographic.
“Nearly ¾ of millennial consumers are willing to pay more for sustainable products. So while some may be disappointed there’s no sale, we hope most will applaud the message” said George Ault, Associate Creative Director at Zulu Alpha Kil
The activation ran through December’s busy shopping season at 923 Queen Street West and is being supported with collateral in nearby retailers and in social."
Posters
