Advertising Agency : Zulu Alpha Kilo, Canada
Creative Director : Gary Watson, Susie Lee
Art Director : Dilini Nirasha
Insight
Many businesses and retailers do not observe the moment of silence on Remembrance day.
Idea
On November 11, at 11 AM, Tim Hortons will stop service for two minute in honor of all veterans across all 3820 locations across Canada,
Instore
Social Media
Tim Hortons locations on Google Maps will turn into poppies on November 11th.
Out of home digital displays
Stock Market
Tim Hortons will stop stock market transactions for 2 minutes.