Advertising Agency : Zulu Alpha Kilo, Canada
Creative Director : Ian Simpson
Art Director : Dilini Nirasha
Copywriter : Ian Dunlop
Insight
There's a lot of paper wasted in ideation processes in the daily life at an Agency
Idea
Reduce the paper waster to give a eco friendly twist to the traditional ugly christmas sweater tradition.
Knitting Process
Step 1 Step 2 Step 3 Step 4
Cut the collected paper and use the Spindle. The spun paper yarn. Knit the paper yarn to sweaters. The paper sweater.
App
Special App with camera function & virtual reality. Once pointed the the design would change.