Media Innovation Awards - Bronze - Best in Experiential/Special Events/Stunts
Shortlisted for The Shopper Innovation + Activation Awards
Advertising Agency : Zulu Alpha Kilo, Canada
Chief Creative Officer: Zak Mroueh
Creative Director : Rodger Eyre, Gerald Kugler
Art Directors : Jacob Gawrysiak, Natalie Theron, Gail Pak, Dilini Nirasha
Copywriters : George Ault, Gary Watson, Brendan Sack, Ian Dunlop
Design Director: Ryan Booth
Designer : Jack Curtis
Studio Director Greg Heptinstall
Digital Imaging : Brandon Dyson
Mac Artist : Andrew Martin, Ashleigh O'Brien
Insight
An opportunity to put the spotlight on a London a little closer to home: London, Ontario
Idea
Bring the royal wedding to Tim Hortons
Timmies restaurant was given the royal treatment. Facebook invitations and geo-targeted ads encouraged London locals to come watch a live broadcast of the weddingin style, whilst sipping their double-doubles. Although the local restaurant could only accommodate 500 people, the event received millions of online and earned media impressions
Tent Card
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