LONDON A royal viewing party

Media Innovation Awards - Bronze - Best in Experiential/Special Events/Stunts Shortlisted for The Shopper Innovation + Activation Awards​​​​​​​​​​​​​​


Advertising Agency  Zulu Alpha Kilo, Canada
Chief Creative Officer Zak Mroueh
Creative Director Rodger Eyre, Gerald Kugler
Art Directors  Jacob Gawrysiak, Natalie Theron, Gail Pak, Dilini Nirasha 
Copywriters George Ault, Gary Watson, Brendan Sack, Ian Dunlop
Design Director Ryan Booth
Insight
An opportunity to shine the spotlight on a "London" closer to home: London, Ontario.
Idea
Bringing the royal wedding to Tim Hortons
Local Timmies restaurant was given the royal treatment.​​​​​​​ London, Ontario residents were invited through Facebook event pages and geo-targeted ads to join the celebration and watch a live broadcast of the wedding in style—while enjoying their iconic double-doubles. Though the restaurant's capacity was limited to 500 attendees, the event created a buzz far beyond its walls, generating millions of impressions through online engagement and earned media coverage.
Event Photos
Tent Card
Filter
Back to Top